Creative Communication Through Video: LEAD110

A big part of creative and critical thinking for me is figuring out how to tailor my approach to the audience I am trying to reach. I do this a lot through video making because it gives me a way to communicate ideas in a format that feels more natural and engaging. Learning how to use platforms like Adobe Premiere Pro and other editing tools has given me a leg up because I can take an idea and turn it into something more visual, faster-paced, and easier for people to connect with.

A good example of this was my LEAD110 project, where my group created a video about the difference between “what is leadership?” and “who is a leader?” Instead of making it feel like a normal class video, I helped shape it around the kind of short-form content students already pay attention to. We used a mini mic interview style, quick cuts, visual and audio cues, and a more casual tone that felt similar to videos students might see on TikTok.

What stuck with me most from this project was that creativity is not just about making something look better. It is about making the message land. I had to think critically about who the audience was, what would keep their attention, and how to present leadership in a way that did not feel boring or forced. This helped me see that creative thinking and critical thinking work together. Creativity helps you find a better way to communicate, while critical thinking helps you decide what approach will actually work.